schema.org / 產品

Relatix JSON-LD Tool

包含NAICS產業分類的Google友善型結構化資料 — www.jsonldtool.com

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產品
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產品資訊

產品名稱為必填項
建議填寫描述
至少需要一個圖片URL
每行一個URL
建議填寫品牌
商家列表需要產品URL
🏷️

產品識別碼

建議至少填寫一個識別碼(SKU、GTIN、MPN)
UPC/EAN/ISBN
製造商零件號
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NAICS產業分類

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SIC產業分類

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屬性

💰

價格與庫存

價格為必填項
ISO日期
📅

租賃購買 / 分期付款

評分與評論

🚚

配送詳情

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配送費用

↩️

退貨政策

完成度5/33 個欄位 (15%)

驗證

Google必填
產品名稱為必填項
至少需要一個圖片URL
價格為必填項
商家列表需要產品URL
Google建議
建議填寫描述
建議填寫品牌
建議至少填寫一個識別碼(SKU、GTIN、MPN)

最佳化提示

新增AggregateRating可以將搜尋結果的點擊率提高多達30%。
包含至少一則評論有助於建立信任,並可能啟用評論豐富摘要。
新增配送詳情有助於取得Google購物中的免運費標記。
退貨政策資訊可增強買家信心,某些Google購物功能需要此資訊。
GTIN(UPC/EAN)幫助Google將您的產品與其目錄配對,提高能見度。
ℹ️多張產品圖片可提高參與度,並可能出現在圖片搜尋結果中。
JSON-LD Output
1<script type="application/ld+json">
2{
3 "@context": "https://schema.org",
4 "@type": "Product",
5 "offers": {
6 "@type": "Offer",
7 "priceCurrency": "USD",
8 "availability": "https://schema.org/InStock",
9 "itemCondition": "https://schema.org/NewCondition"
10 },
11 "inLanguage": "zh"
12}
13</script>

快速參考

1. 在上方選擇schema類型
2. 填寫左側的表單欄位
3. 選擇輸出格式(JSON-LD、Microdata、RDFa、XML、Open Graph)
4. 解決上方的驗證錯誤
5. 複製輸出
6. 貼到頁面的<head>區段
7. 測試於 Rich Results Test
Ctrl+Z 復原 · Ctrl+Shift+Z 重做 · Ctrl+S 匯出 · Ctrl+Shift+C 複製
Copyright 2026 Relatix LLC

JSON-LD 格式的產品架構

Any offered product or service. For example: a pair of shoes; a concert ticket; the rental of a car; a haircut; or an e…

產品 是一種 schema.org 類型。使用上方的產生器建立 JSON-LD、Microdata、RDFa、XML 或 Open Graph 格式的 產品 結構化資料,然後將其貼到您的頁面中,協助 Google、Bing 和 AI 回答引擎理解您的內容。

請於 schema.org/Product 查看官方定義。

產品 屬性

直接定義於 Product 的屬性:

屬性預期類型說明
additionalPropertyTextA property-value pair representing an additional characteristic of the entity, e.g. a product featu…
aggregateRatingTextThe overall rating, based on a collection of reviews or ratings, of the item.
asinURLAn Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier as…
audienceTextAn intended audience, i.e. a group for whom something was created.
awardTextAn award won by or for this item.
brandTextThe brand(s) associated with a product or service, or the brand(s) maintained by an organization or…
categoryTextA category for the item. Greater signs or slashes can be used to informally indicate a category hie…
colorTextThe color of the product.
colorSwatchURLA color swatch image, visualizing the color of a [[Product]]. Should match the textual description …
countryOfAssemblyTextThe place where the product was assembled.
countryOfLastProcessingTextThe place where the item (typically [[Product]]) was last processed and tested before importation.
countryOfOriginTextThe country of origin of something, including products as well as creative works such as movie and…
depthTextThe depth of the item.
displayLocationTextThe location at which an item can be viewed or experienced in-person.
fundingTextA [[Grant]] that directly or indirectly provide funding or sponsorship for this item. See also [[ow…
gtinTextA Global Trade Item Number ([GTIN](https://www.gs1.org/standards/id-keys/gtin)). GTINs identify tra…
gtin12TextThe GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-di…
gtin13TextThe GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13…
gtin14TextThe GTIN-14 code of the product, or the product to which the offer refers. See [GS1 GTIN Summary](h…
gtin8TextThe GTIN-8 code of the product, or the product to which the offer refers. This code is also known a…
hasAdultConsiderationTextUsed to tag an item to be intended or suitable for consumption or use by adults only.
hasCertificationTextCertification information about a product, organization, service, place, or person.
hasEnergyConsumptionDetailsTextDefines the energy efficiency Category (also known as "class" or "rating") for a product according …
hasGS1DigitalLinkURLThe GS1 digital link associated with the object. This URL should conform to the particular requirem…
hasMeasurementTextA measurement of an item, For example, the inseam of pants, the wheel size of a bicycle, the gauge …
hasMerchantReturnPolicyTextSpecifies a MerchantReturnPolicy that may be applicable.
heightTextThe height of the item.
inProductGroupWithIDTextIndicates the [[productGroupID]] for a [[ProductGroup]] that this product [[isVariantOf]].
isAccessoryOrSparePartForTextA pointer to another product (or multiple products) for which this product is an accessory or spare…
isConsumableForTextA pointer to another product (or multiple products) for which this product is a consumable.
isFamilyFriendlyBooleanIndicates whether this content is family friendly.
isRelatedToTextA pointer to another, somehow related product (or multiple products).
isSimilarToTextA pointer to another, functionally similar product (or multiple products).
isVariantOfTextIndicates the kind of product that this is a variant of. In the case of [[ProductModel]], this is a…
itemConditionTextA predefined value from OfferItemCondition specifying the condition of the product or service, or t…
keywordsTextKeywords or tags used to describe some item. Multiple textual entries in a keywords list are typica…
logoURLAn associated logo.
manufacturerTextThe manufacturer of the product.
materialURLA material that something is made from, e.g. leather, wool, cotton, paper.
mobileUrlTextThe [[mobileUrl]] property is provided for specific situations in which data consumers need to dete…
modelTextThe model of the product. Use with the URL of a ProductModel or a textual representation of the mod…
mpnTextThe Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
negativeNotesTextProvides negative considerations regarding something, most typically in pro/con lists for reviews (…
nsnTextIndicates the [NATO stock number](https://en.wikipedia.org/wiki/NATO_Stock_Number) (nsn) of a [[Pro…
offersTextAn offer to provide this item&#x2014;for example, an offer to sell a product, rent the DVD of a mov…
patternTextA pattern that something has, for example 'polka dot', 'striped', 'Canadian flag'. Values are typic…
positiveNotesTextProvides positive considerations regarding something, for example product highlights or (alongside …
productIDTextThe product identifier, such as ISBN. For example: ``` meta itemprop="productID" content="isbn:123-…
productionDateDateThe date of production of the item, e.g. vehicle.
purchaseDateDateThe date the item, e.g. vehicle, was purchased by the current owner.
releaseDateDateThe release date of a product or product model. This can be used to distinguish the exact variant o…
reviewTextA review of the item.
sizeTextA standardized size of a product or creative work, specified either through a simple textual string…
skuTextThe Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the …
sloganTextA slogan or motto associated with the item.
weightTextThe weight of the product or person.
widthTextThe width of the item.

繼承的屬性

Product 也會從 Thing 繼承屬性。

屬性預期類型說明
additionalTypeURLAn additional type for the item, typically used for adding more specific types from external vocabu…
alternateNameTextAn alias for the item.
descriptionTextA description of the item.
disambiguatingDescriptionTextA sub property of description. A short description of the item used to disambiguate from other, sim…
identifierURLThe identifier property represents any kind of identifier for any kind of [[Thing]], such as ISBNs,…
imageURLAn image of the item. This can be a [[URL]] or a fully described [[ImageObject]].
mainEntityOfPageURLIndicates a page (or other CreativeWork) for which this thing is the main entity being described. S…
nameTextThe name of the item.
ownerTextA person or organization who owns this Thing.
potentialActionTextIndicates a potential Action, which describes an idealized action in which this thing would play an…
sameAsURLURL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the i…
subjectOfTextA CreativeWork or Event about this Thing.
urlURLURL of the item.

Product JSON-LD 範例

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Example Product"
}

常見問題

什麼是 產品 結構描述?

產品(schema.org/Product)是一種結構化資料類型,用於向搜尋引擎和 AI 系統描述 產品。在頁面中加入 產品 JSON-LD 有助於 Google、Bing 和回答引擎理解內容,並可啟用複合式搜尋結果。

如何將 產品 結構化資料加入我的網站?

在此工具中填寫 產品 欄位,複製產生的 JSON-LD,然後將其貼到頁面 <head> 或 <body> 中的 <script type="application/ld+json"> 標籤內。您也可以匯出 Microdata、RDFa、XML 或 Open Graph。

產品 JSON-LD 產生器免費嗎?

是的。jsonldtool.com 是免費的 產品 結構描述產生器與驗證器,無需註冊。

相關的 schema 類型

事物膳食補充劑藥物個別產品Product Collection產品組產品型號SomeProducts車輛